The Velopark round was chosen for the action due to its proximity to the National Organ Donation Day, celebrated on September 27. Photo: José Mário Dias
Two cars from rival teams, two brands from different segments and two opponents together in the proposal to convey a message of life valuation.
The “Transplanted Cars” action, which was created by Capim.AG for Prati-Donaduzzi and Shell V-Power teams, gained international repercussion this week. Former Formula 1 driver, Ricardo Zonta, raced the Velopark round using a different hood, in Prati-Donaduzzi colors; and Julio Campos took in his Stock car the Shell brand.
The piece exchange between the two cars, creating an unusual layout, drew attention in TV broadcasting, reinforcing the importance of talking about organ donation. Click here to watch the action video case.
The “Transplanted Cars” action, which was created by Capim.AG for Prati-Donaduzzi and Shell V-Power teams. Photo: Cleocinei Zonta
The project required more than six months of planning for the two brands, teams and pilots involved, including making the special hoods.
The Velopark round was chosen for the action due to its proximity to the National Organ Donation Day, celebrated on September 27. In Brazil, more than 30,000 people are waiting in the transplant line and a unique donor may save or improve more than 20 lives.
In order to be a donor, you just have to let your close relatives know, who can respect this desire in case of any eventuality.
Technical Data Sheet
Brands: Prati-Donaduzzi e Shell
Creative Directors: Gustavo Bu Freitas and Marcelo Sacramento
Editor: Gustavo Bu Freitas
Art Director: Marcelo Sacramento
Planning: Vinicius Valero Pereira
Reception: Marcela Weirich
Video Producer: Checkrel
Audio Producer: Canja Audio Culture
Press Officers: Tiago Mendonça, Rafaella Malucelli and Luis Ferrari
Approval: Lucas Angnes (Prati-Donaduzzi) and Vicente Sfeir (Raízen/Shell)
(+55 41) 99666-8282