With eight years of experience in the hospital environment, the Especialistas da Alegria aim to contribute to society. Photo: Disclosure.
What is the power of the smile for people's health? Certain of the importance of this relationship, Prati-Donaduzzi pharmaceutical industry is the new supporter of Especialistas da Alegria troupe, a group of voluntary clowns that brings a little art, color and happiness to the lives of patients and family members who are undergoing treatment against cancer at Erasto Gaertner Hospital (HEG), in Curitiba.
Social actions are part of DNA of Prati-Donaduzzi, the largest producer of generic drugs in Brazil*. The partnership with the Especialistas da Alegria aims to encourage the project, which is moving in the same direction as the company's mission: bringing health and well-being to the population.
According to Lucas Angnes, Prati-Donaduzzi´s Marketing manager, as there is already a partnership between Prati and Erasto Gaertner Hospital, with a trainee researcher program, the company has chosen to support this more social action, as well
“We identify ourselves and become aware of the project. It is very good to know that there are people who care about others and take comfort when they need it most. We participate through the Tax Incentive Laws in order to promote culture”, he explains.
This industry support is important for the group, as it meets the values of the troupe. “We are very happy and honored to have a renowned company that aims to promote people's health and that is directly connected to what we do and provide. We have common values, such as ethics, respect and honesty and the growth of human beings”, highlights volunteer, Flávia Bertoldi.
Especialistas da Alegria
With eight years of experience in the hospital environment, the Especialistas da Alegria aim to contribute to society. Working exclusively four days a week (Tuesday morning, Wednesday and Thursday night and Saturday morning) at HEG, its mission is to bring smiles to those who are in moments of physical and emotional vulnerability, being not only patients, but family members, companions and even employees.
“The Especialistas da Alegria have as main characteristic the care with people's self-esteem. The laughter, the smile, is a means and not the end of our interactions. Our visits become light and allow the empathic relationship to happen naturally. We aim to contribute both to strengthen family ties (patients and companions), as well as to strengthen the desire to achieve health recovery”, says Bertoldi.
Commitment to the community
Currently, Prati-Donaduzzi carries out several social projects with its employees and inhabitants of Toledo, Western Paraná, where the company is located, in addition to encouraging various actions with partners that affect society. Incentive to sport, culture, education, personal promotion, commitment to the environment strengthened the company's presence in the community.
*IQVIA MAT DEZ/2019 PMB + NRC Doses Terapêuticas